de facto film reviews 3 stars

Coming just a week after the unique sci-fi thriller Companion is another original genre film opening early in the year that is much better than you might anticipate. A Valentine’s themed slasher, the latest from the creators of Happy Death Day and Freaky blends both romantic comedy and slasher with slick confidence.

Courtesy Sony

Ally (Olivia Holt) is a romantic cynic spending her Valentine’s Day dealing with the fallout of her ill-advised ad campaign for a jewelry company. The ad, modeled after the ending of Romeo and Juliet, is met with outrage after the Heart Eyes Killer has recently struck again. The Heart Eyes Killer, or H.E.K. as characters occasionally refer to him as, is a masked serial killer with a knack for killing couples across the country on Valentine’s Day. As February 14th arrives, another couple has been found dead at a winery near Seattle. Panic grows as local officials call for citizens to stay at home amidst a planned manhunt for the killer. Complicating things for Ally is Jay (Mason Gooding), who is flown into Seattle to help retool her ad campaign. Ally and Jay have an initial meet cute at a coffee shop before they are reintroduced at Ally’s work where they’re tasked with coming up with a new campaign. The two have dinner on Valentine’s night and are shortly after stalked by the titular killer — even if they’re not actually a couple.

Director Josh Ruben, known for his highly entertaining horror comedy, Werewolves Within, delivers another film that excels in mixing tones and sub-genres. Heart Eyes is a rather intoxicating cocktail of romantic comedy and gruesome slasher. Thankfully, Ruben isn’t retreading the likes of My Bloody Valentine and or the underrated 2001 slasher Valentine, but instead crafts a distinct slasher flick that succeeds in delivering copious amounts of gore and charm. The witty script, penned by Freaky scribes Christopher Landon and Michael Kennedy and co-writer Phillip Murphy (Hitman’s Wife’s Bodyguard), does an exceptional job of introducing a compelling pair of leads set within a slasher film that has a solid amount of world-building, as well as a plethora of set ups and pay offs.

Ruben confidently nails the specific tone of a charming romantic comedy with the grisly edge of a post-Scream slasher. Most of the first act is played like a traditional romantic comedy, and an endearing one at that. Hell, there’s even a shopping try-on montage. Olivia Holt and Mason Gooding have the kind of charismatic rapport with each other that would kill in a screwball comedy. Their chemistry grounds the film while providing a genuinely compelling romance at the center. These characters have dimension and even resonant arcs. Genre vets Devon Sawa and Jordana Brewster are welcome additions as the two stock detectives, cheekily named Hobbs & Shaw, which the film stops dead to point out.

Courtesy Sony

However, the film would crumble without a memorable slasher and Heart Eyes is a great new villain. Sporting a truly frightening flesh-colored mask and those searing light-up heart-shaped goggles, this killer has a swift brutality and a deeply menacing presence that puts him not far off from some of the greats of the genre. Ruben fully delivers on inventive, visceral kills that incorporates pitch black humor and a strong grip on tension to punctuate the film’s most wicked sequences.

The dial for demented carnage is drastically cranked up after the mid-point and unleash some enormously fun kill sequences. Practical  gore effects are squishy and tactile, with creative deaths coming in all different forms; from decapitations, a tire iron through the face, death by wine presser, eyeball slashing, groin cleaving and many more.

The biggest highlight is a stellar centerpiece set at a drive-in showing His Girl Friday. It’s a fairly elaborate sequence, one that even features a gruesome homage to a notorious shot in the 2003 Texas Chainsaw Massacre remake. This is a very visually assured film with some striking images. A slip-diopter is well-utilized and the opening sequence alone has a classic feel to its presentation, specifically an amazing wide shot of a foggy winery as a character is being hunted by Heart Eyes.

Even at just 97 minutes, the film’s crazed momentum does run out of steam once the whodunnit of it all factors in. Anyone who has seen enough Scream films will easily be able to decipher the twist long before it’s revealed, and if you’re expecting overlong monologues explaining the killer’s entire motif, you would be correct.

Courtesy Sony

Heart Eyes is an immensely fun and satisfying slasher/rom-com hybrid. Director Josh Ruben excels in bringing together these two sub-genres into a film that feels like its own twisted stamp on the horror genre. Valentine’s Day Horror may just have a new face.

Heart Eyes is now playing in theaters.